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Pusateri's Saks Fifth Avenue Toronto // Photo credits: Philip Castleton // Architect: GH+A Design
At a time when online shopping is booming, some retailers have succeeded in carving out a niche and reinventing their brand by offering a distinctive consumer experience. How do they do this? By creating commercial spaces incorporating efficient design principles.
L'aire Visuelle // Photo credits: Maxime Brouillet // Architect: LaShed architecture
What is an efficient design?
Design is efficient when it provides an engaging experience. Every brand must convey and showcase its identity at its points of sale, and design is one of the ways in which retailers can offer consumers added value. Who doesn’t enjoy wandering around IKEA and dreaming about living in impeccably furnished and decorated homes? Efficient design is also relevant for merchandising, as consumers must be able to navigate retail spaces with ease. The design of your store needs to be thought out to ensure that every customer who walks through the door has a unique engaging experience.
IKEA Ottawa
Source: report Five Game-Changing Consumer Trends Business Development Bank of Canada (BDC)
